The Maldives is nominated as an Indian Ocean’s Leading Destination in the Word Travel Awards 2009 announced on Friday, July 31, 2009. Maldives is also a favorite nominee form a number of other categories. 16 Maldivian Resorts/Hotels are nominated from 9 different Indian Ocean Categories, including 7 in the Indian Ocean’s Leading Resort category. In total, The Maldives has 35 nominations in Indian Ocean’s category.

Categories in which Maldives is nominated are:

Only a few weeks remain before voting for these categories close on August 14, 2009. The whole tourism industry awaits the 16th Annual World Gala Ceremony, scheduled to be held at the Grosvenor House, London on November 08, 2009. Voting for this monumental event will commence on August 17, 2009.

Find more about the Maldives.

Maldives Tourism Promotion Board participated for the first time at the 13th annual Unique Choice Road Show held in 6 cities of GCC countries namely Abu Dhabi, Dubai, Doha, Dammam/Al-Khober, Riyadh, Jeddah from 30th May till 3rd June 2009.

Unique Choice group is identified as one of the top wholesale tour operator in the Middle East region. These workshops are marked as one of the important events each year due to its success targeting tour operators/ travel agents in the GCC region. The main objectives of Maldives participation in the road show was to increase market share from the Middle East countries by providing the travel trade with the most updated tourism information on the Maldives and secure commitments for the future promotions of the Maldives among their clients. Furthermore, to ensure that as many travel agents and tour operators as possible have the tools they need to be able to effectively promote Maldives island resorts.

The workshops started in Abu Dhabi on the 30th May, with a networking session followed by a lunch at the Crowne Plaza in Abu Dhabi. More than 50 travel agents and tour operators were invited to the work shop, while majority of the visitor showed a keen interest in visiting the Maldives booth to collect information. Emphasis was placed on the warm welcome that GCC nationals and resident expatriates will receive when visiting the islands and the easy accessibility to the country in terms of flight connections and visa procedures.

The Maldives is currently the ultimate getaway for those who are attracted by private islands, stunning beaches and crystal clear waters. The Maldives provides the perfect backdrop for a relaxing, rejuvenating holiday, which is a welcome contrast to the frantic pace of life in the Arabian Gulf.

The workshop session was concluded by a raffle draw held among the visitors by giving away several free vacation prizes from the participating hotels/resorts. Among other participants include destination such as Malaysia, Singapore, Oman and a collection of resorts/hotels from these destinations.

Similar format was adopted for the event in Dubai on the same day, where more than 75 travel agents and tour operators were invited to the JW Marriot Hotel in Dubai which was concluded by a dinner.

Last year Maldives welcomed a total of 683,012 visitors while a total of 9,141 tourists represented the Middle East region. By end of May 2009 Maldives received 3,082 tourists from the region showing a growth of 2.5 per cent compared to the same period of 2008.

Maldives Tourism Promotion Board together with the embassy of Maldives in Japan organized road shows in three major cities in Japan. The road shows were held in Nagoya, on 27th November, in Osaka on 28th November and in Tokyo on 29th November 2007. The road shows were attended by more than 200 Japanese travel trade, media and representatives from Maldives tourism industry. The road show in Tokyo was done in association with Sri Lankan Airlines. The Executive Director of MTPB Dr. Abdulla Mausoom headed the Maldives delegation.

The road shows in Japan were held at the following hotels:

1. Nagoya – The Grand Court Hotel Nagoya
2. Osaka – The Ritz Carlton Hotel
3. Tokyo – The Hilton Tokyo Hotel

The Nagoya road show was attended by 50 participants, the Osaka road show was attended by 70 and the Tokyo road show was attended by 90 participants. The purpose of the road shows was to disseminate information on the developments of Maldives tourism industry to the Japanese travel, trade and media. It also enabled the Japanese tour operators and travel agents to gather specific information on the wonderful tourism product that Maldives has to offer. The winner o lucky draw held during Tokyo road show received a holiday for two in Maldives. It holiday was sponsored by Platinum Capital Holdings Vilamendhoo Island Resort and air ticket was sponsored by Sri Lankan Airlines.

Japanese is the leading destination from Asia region to the Maldives. Maldives welcomed 34,057 Japanese visitors by the end of October 2007. Last year 39,528… number of Japanese visitors visited Maldives from Japan.

Participation at the Bahrain International Travel Expo (BITE), held at the Kingdom’s International Convention Centre, was the last of three events to be organised by the Maldives Tourism Promotion Board (MTPB). Following the successful conclusion of their participation at the Arabian Travel Market 2007 in Dubai, MTPB took eight resorts and destination management companies on a road show to Qatar, Kuwait and Bahrain. The companies involved were: Naiade Resorts, Villa Hotels, Island Holidays, Cross Asia Travel, AAA Hotels and Resorts, Sun Travels & Tours and Crown Tours.

Mohamed Adam, Deputy Director, Maldives Tourism Promotion Board commented. “From May onwards, consumers across the Gulf region are beginning to plan and book their summer holidays. So far, the visitor numbers to the Maldives from this region are small, however there is great potential. We are confident that our events in Qatar and Kuwait, as well as our participation at BITE, 2007 will have significantly improved destination awareness among resident expatriates and Gulf nationals.”

The Maldives Tourism Road Show started in Qatar on the 6th May, with a reception and dinner at the Movenpick Tower & Suites in Doha. More than 150 travel agents and tour operators were invited to a presentation on selling the Maldives to travellers from the Gulf Region. Emphasis was placed on the warm welcome that GCC nationals and resident expatriates will receive when visiting the islands. The Republic of the Maldives is an Islamic nation, providing Arab travellers with easy access to Mosques, even on the resorts islands

Mohamed Adam continued by saying “The flying time to the Maldives is around four hours from the Gulf region. With daily flights from a combination of airlines, the consumer has plenty of choice on how to get there.” Our aim at the road shows was to ensure that as many travel agents and tour operators as possible have the tools they need to be able to effectively promote our island resorts.” Mohamed Adam added “The Maldives is currently the ultimate getaway for those who are attracted by private islands, stunning beaches and crystal clear waters. The Maldives provides the perfect backdrop for a relaxing, rejuvenating holiday, which is a welcome contrast to the frantic pace of life in the Arabian Gulf.”

Similar format was adopted for the event in Kuwait on the 7th May, where more than 100 travel agents and tour operators were invited to the Holiday Inn Downtown in Kuwait City. MTPB’s participation at the BITE 2007 was from the 8th to the 10th May and provided Maldives Tourism with an opportunity to show case the destination to visiting travel trade, meetings and incentives buyers as well as consumers from Bahrain and the Eastern Province of Saudi Arabia. Official attendance figures have yet to be confirmed however they were expected to be up on last year’s number of 16,800 visitors.

The Maldives Tourism Promotion Board has recently appointed Afkar Marketing Company W.L.L. as its PR & Marketing Agency for the Gulf Region. Mohamed Adam concluded by saying “Our focus now is to ensure that the travel trade in the GCC understands the Maldives product and how to sell it effectively to both expatriates and GCC nationals resident in the Gulf region”. He added “Our presence in the region will ensure that we actively promote the ongoing infrastructure developments in the Maldives and as new resorts are opened, we grow visitor numbers by working closely with our travel trade partners”. We are confident that our efforts over the past week will have taken us a step further to achieving this goal”

The Maldives Tourism Promotion Board’s presence at this year’s Arabian Travel Market in Dubai was its strongest ever. From the 1st to the 4th May, 2007 the Maldivian delegation profiled a wide range of products and services to the Gulf region’s travel trade. A total of 44 participants from the hospitality industry, representing some 24 companies, were on the stand to meet with tour operators, travel agencies and media.

The 2007 Arabian Travel Market confirmed record breaking attendance figures of more than 12,000 visitors during the first three days of the show which were focused on visiting travel trade. There was a significant growth in visitors from around the Gulf region, which reflects each country’s buoyant economy and the strong demand for outbound travel. The Maldives is a relatively new leisure destination for the Gulf Region and the Maldives Tourism Promotion Board is now placing greater emphasis on driving destination awareness across the Gulf Co-operative Council (GCC) countries of the UAE, Bahrain, Qatar, Kuwait, Oman and Saudi Arabia.

The Maldives is easily accessible from the Arabian Gulf with a short flight time of around four hours. With daily flights from a combination of airlines, the consumer choice continues to grow as more tour operators and travel agencies feature the destination. The Maldives is currently the ultimate getaway for those who are attracted by private islands, stunning beaches and crystal clear waters. The Maldives provides the perfect backdrop for a relaxing, rejuvenating holiday, which is a welcome contrast to the frantic pace of life in the Arabian Gulf.

Travellers from the GCC account for a small part of the current total visitor numbers to the islands. However, with a high percentage of the population being Muslim and with no visa restrictions, the destination is preparing to attract many more visitors from the Gulf region. Dr Mahmood Shougee, Minister of Tourism and Civil Aviation for the Republic of the Maldives said “Over the past 30 years, tourism has played a vital role in the sustained development of the Maldives economy. Today we enjoy high hotel occupancy levels and this is set to continue. The low season of June, July and August is relatively short and this coincides with the high season for outbound travel from the GCC.” Dr Shougee added “Our short term strategy is to continue to encourage new business from the Gulf region, by placing greater emphasis on the development of strong relationships with the region’s travel trade. We need to give them the tools to effectively sell the destination.”

Today, the Maldives attracts visitors who want to enjoy the peace and tranquility of an island paradise. With luxury hotels and resorts, award-winning Spa’s and probably the best snorkeling and scuba diving in the world, the Maldives offers total relaxation. Currently, the islands attract more resident expatriates living in the Gulf region than GCC nationals. Dr Shougee commented “Our medium term strategy is to grow the business from the Gulf region by developing resorts which are focused on the preferences of Arab nationals.” “Today we attract Arab honeymooners and water sport enthusiasts, however we see the opportunity to develop family-focused resorts which are located on the inhabited islands, where GCC nationals can interact with the local Muslim community and enjoy many of the activities associated with town life”.

Investment in the tourism infrastructure of the Maldives continues to gather pace. Today there are many new projects underway and future foreign investment is being encouraged by the Maldivian Government. Dr Shougee concluded by saying “GCC real estate developers are currently transforming the face of the Gulf region. We will be sharing our vision for the future development of the Maldives with many of these organisations and offering them exciting investment opportunities here”. “We are confident that the marketing activities that are now being implementing in the region will ensure that there is a greater awareness of our beautiful islands, which will stimulate foreign investment and more inbound travel from both resident expatriates and GCC nationals.”

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For further information contact:

Mark Senior
Director
Afkar Marketing Company W.L.L.
Tel: +971 502977129
Tel: +973 39630801
e-mail: mark@afkarmarketing.com