The Maldives was announced as one of the UK’s coolest brands at the exclusive CoolLive event held at one of London’s rare hidden gems - the ‘Gymnasium’ in King’s Cross.马尔代夫的宣布，作为一个英国最酷的品牌独家coollive举行的活动之一，伦敦的罕见隐藏的瑰宝-'体育馆'在国王十字。

As a CoolBrand, the Maldives as a destination ‘has become extremely desirable among many style leaders and influencers.’  The Maldives consists of 1,190 natural coral islands with white sandy beaches surrounded by clear turquoise waters.作为一个coolbrand ，马尔代夫作为目的地'已经成为非常可取的众多风格的领导人和影响力。马尔代夫，构成1190年天然珊瑚岛，与白色的沙滩包围明确的绿松石水域。 The 88 resort islands in the Maldives range from ultra-luxurious hideaways to properties which epitomise true barefoot chic.  The resorts in  the Maldives have an enviable reputation for trendsetting and recent developments in the Maldives – among them some world firsts – include an all-glass underwater restaurant, an underwater spa, an underground nightclub and an open-air cinema showing classic black and white films.  The archipelago recently won Condé Nast’s ‘Traveller’s Reader Award’ for Best Island. 88个度假岛屿在马尔代夫的范围从超豪华hideaways的物业，其中epitomise真正的赤脚别致。度假，在马尔代夫有一个令人羡慕的声誉趋势引领和最近的事态发展，在马尔代夫-其中包括一些世界第一-包括一个全玻璃水下餐厅，水下水疗中心，一个地下夜总会和一个露天电影院，显示经典的黑白电影。群岛最近获得贡nast的'旅客的读者奖'最佳岛屿。

CoolBrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation’s coolest brands, people and places.酷，是一项前无古人的倡议，从超级机构和被认为是一个关键的晴雨表，国家最酷的品牌，人民和地方。

At its core is the CoolBrands Council who judge which brands have successfully created a cool reputation at this moment in time.  This year’s council includes MTV presenter and Radio One DJ Trevor Nelson, designer Ben de Lisi and Dazed & Confused Editor Nicki Bidder.  Adding a further dimension to the expert opinion and new for 2006, Superbrands has joined forces with YouGov, the UK’s most accurate research agency, to ask the consumers themselves which brands they rate as ‘CoolBrands’.其核心是酷安理会谁法官，其中品牌，已成功地创建了一个凉爽的声誉，在这一刻的时间。今年的理事会成员包括MTV的主持人和电台的DJ之一（ Trevor纳尔逊，设计师本德里希和dazed ＆混淆编辑nicki投标。加入进一步层面的专家意见和新的2006年，超级已加入势力与YouGov的，英国的最准确的研究机构，要求消费者本身，其中品牌，他们率作为'酷' 。

Stephen Cheliotis, Chairman of the CoolBrands Council for 2007 commented, ‘with ever-evolving trends and interpretations of what is ‘Cool’, this vital step forward makes the consumer knowledge and experience a fundamental part of the programme.’ CoolBrands ‘have a magic about them, signifying that users have a sense of taste and style.’斯蒂芬cheliotis ，主席的酷会在2007年评论说， '与以往任何时候都演变的趋势和诠释什么是'酷' ，这个重要的一步，使消费者的知识和经验的一个基本组成部分的方案。 '酷'有一个魔术对他们，以表扬他们的用户有意识的品味和风格。

MTPB ： MTPB