The Maldives has launched a new campaign to promote the sunny side of life in the Europe; this time on bus rides through the streets of Munich and Frankfurt, Germany. Two separate buses, each decorated with the colourful pictures from the destination Maldives will be cruising around the streets of Munich and Frankfurt picking up travellers from all over the globe who have gathered in Germany’s main cities to witness the FIFA World Cup from June till the 9th of July this year.
This is part of the Maldives’ continuous efforts to promote its unique product in the European markets as well as in the rest of the world. Football fans from across Europe have the opportunity to win a trip to the Maldives by simply taking part in the Maldives Lucky draw competition advertised on the FIFA Official Guide for Germany 2006 available in English, French, Italian, Spanish, Czech, and Swedish language.
The Maldives has been enjoying a promising season for its tourism so far this year. The island nation welcomed over 264,000 tourists until the end of May this year and is well on its way to achieving the target to exceed the arrival numbers of 2004.