Singapore Airlines has been awarded the prestigious Pacific Asia Travel Association’s Grand Award in the Marketing category for its Singapore Airlines Recovery initiatives – Maldives, Sri Lanka and Bali; and for the second year running, the Gold Award in the Marketing, Carrier (International-Air) category for the Singapore Airlines Boarding Pass Privileges Programme 2006.
Following the tsunami in December 2004, Singapore Airlines acted quickly in initiating an extensive tourism recovery programme in Sri Lanka and the Maldives. The Airline worked with the respective national tourism organizations and leading hotels to revive travel to these two countries. Singapore Airlines flew travel agents and journalists from different parts of the world to the tsunami stricken countries in order to show them the natural beauty of the resorts in countries like the Maldives and restore confidence in travel to these destinations.
Readers of publications in Indonesia, Ireland, Germany and China have also given accolades to the Airline. Readers of DestinAsian, a leading luxury travel and lifestyle magazine based in Jakarta, have voted Singapore Airlines as the Best Airline in its Readers’ Choice Awards. The Airline also secured top place in the Best First Class, Best Business Class, Best Economy Class, Best Inflight Entertainment and Best Frequent Flyer Programme categories.
Readers of Business Traveller Germany have also rated Singapore Airlines the Best Airline to Asia and Asia Pacific (Overall), Best Airline for Cabin Crew, Best Airline for Service on the Ground, Best Airline for Cabin Appearance, and Best Airline for Catering. Similarly, the Irish Travel Trade News named the Airline the Best Airline to Asia and Australasia while the Dutch Travel News awarded Singapore Airlines the Best Long Haul Carrier in 2005 title.